Creative direction and UI/UX design of a suite of products and brand extensions including:
- Active Exhaust – Production application that integrates with the vehicle to control the exhaust volume and captures the essence of a street legal race car
- RoushPerformance.com – Roush Performance site with eCommerce integration that leverages the rich history of the Jack Roush racing legacy
- Loudmouth App – Companion application to the SLP Loudmouth exhaust system
- Dealer Kiosk – Tablet application that enhances the dealership experience for customers
- Roush Performance Vehicle Builder and Dealer portal – Essential customer tool with an integrated dealer-side inventory/sales portal
