Creative direction and UX design of the newly released NuStep recumbent cross trainers, designed to modernize its core product and better connect with its key users. I guided every aspect of the interface, including the upper home screen, Quick Start mode, Pace Partner, Charts, the lower main control screen, settings, workout summary, user profile, and over-the-air (OTA) software update workflow, as well as established a cohesive visual language for other future NuStep products.